Just Released: Meatless Monday Implementation Guide

Just Released: Meatless Monday Implementation Guide Restaurants have a new tool to bring guests through the door and beef up the bottom line.  The new Meatless Monday Restaurant Implementation Guide from The Monday Campaigns is now available as a free download to help restaurants large and small appeal to today’s more health- and environmentally-conscious consumers.

This comprehensive guide, developed by the Meatless Monday initiative in conjunction with Johns Hopkins Bloomberg School of Public Health’s Center for a Livable Future, includes:

  • Meatless Monday benefits
  • How to get started
  • Strategies for success
  • Talking points to train staff
  • Evaluation criteria to assess how well Meatless Monday performs
Trend reports continue to point to the growing popularity of plant-based choices at home and eating out.  More and more restaurant guests now expect vegetable-centric and Meatless Monday meals on the menu, and the new implementation guide can help any restaurant – fine dining to quick-service – deliver on those expectations.

Created based upon feedback from restaurants that have implemented Meatless Monday, the implementation guide isn’t the only resource now available to help restaurants tap into the business benefits of Meatless Monday. In addition to the implementation guide, restaurants can download posters, signs, table tents and graphics to help publicize their participation and the variety of choices available to guests. All for free!

According to Dana Smith, Meatless Monday campaign director, “Meatless Monday promotion drives traffic and attracts new customers. This gives consumers a strong reason to dine with you and try something new on Monday, typically a slow restaurant day. In addition, a meatless promotion helps improve financial performance. Recent reports indicate that the price of plant-based foods is less volatile and more predictable than meat. By encouraging diners to eat more plant-based dishes, you can better forecast and manage your food cost.”
Get started with Meatless Monday today! The free promotion kit and implementation guide are available on the Meatless Monday website.
About Meatless Monday/The Monday Campaigns:

Meatless Monday is a nonprofit public health initiative founded by Sid Lerner, chairman of The Monday Campaigns. The initiative is in association with the Lerner Centers for Public Health Promotion at Johns Hopkins, Columbia and Syracuse universities. Meatless Monday encourages the public to cut back on meat consumption one day a week to reduce the risk of chronic diseases such as diabetes, heart disease, stroke, and cancer, and lessen the environmental impact of meat production on climate change, water and land use. The campaign is founded on research that demonstrates Monday is the day we are most primed to start and sustain a healthy new behavior. Since its launch 14 years ago, Meatless Monday has become an international movement in more than 40 countries with support from governments, schools, celebrities, restaurants, and local and global organizations around the world.