Courtesy of QSR Magazine
In a study examining dining experiences of millennial consumers (18 to 34 year olds), Y-Pulse was able to dig deep into what drives the same consumer to very different types of food experiences outside the home. To craft the survey, the Y-Pulse team engaged with foodservice experts who regularly participate in trends surveys and also included creative experts who work in important lifestyle industries such as fashion, architecture and fine arts.
What emerged from the study was a richly detailed and insightful picture of dining trends driven by the younger, modern consumer as well as the degree to which they diverge from overall consumer preferences. "We found that young consumers, between ages 18 and 34, are greatly influenced by the foodie culture that surrounds them," says Sharon Olson, Executive Director of Y-Pulse. "These trends highlight the direction of the foodservice industry in future years.” Read More